The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Smile Makers Vibrators
Agency: Bear Meets Eagle On Fire / Sydney
Client: Ramblin' Brands Category: Package Design / Product Line
Minicar Music Player
Agency: ADK / Tokyo
Client: Fuji heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
The Sunday Times Rich List Campaign
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Campaign
Nature Valley Trail View
Agency: McCann Erickson New York / New York
Client: General Mills Category: Best Branded Content Channel / Single
9 Suns
Agency: Landor Associates / San Francisco
Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Consumer Campaign
Icons of Progress
Agency: Ogilvy / New York
Client: IBM Category: Design Does / Brand Transformation
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form
Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books Category: Craft / Animation/Motion Graphics
OneNike
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Information Architecture
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Music Videos
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / Consumer Goods
The Verizon COLOR Live Broadcast Application
Agency: McCann Erickson New York / New York
Client: Verizon Wireless Category: Branded Apps / Single
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting Category: Mobile Applications/Sites / Augmented Reality
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
Smile Makers Vibrators
Agency: Bear Meets Eagle On Fire / Sydney
Client: Ramblin' Brands Category: Product Design / Single or Series
Getty Images The Watermark Project
Agency: R/GA London / New York
Client: Getty Images Category: User Experience Design / Usability
Team Spirit
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Film / Documentaries - Features
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Branded Content / Online
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Animal Trees
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Posters - Series
The Singing Alphabet
Agency: Mother / London
Client: The Ministry of Letters Category: Gaming / Branded Mobile Games
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Websites / Branded Games
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin Category: Spatial Design / Outdoor Spaces
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Broadcast and Moving Image / Broadcast Design - Single or Series